I'mBoardDocs
Board OntologySales

Deals Won Value

Total dollar value of all opportunities closed-won during the period — the period's realized bookings from the pipeline motion. Reconciles to (sales.new_business + sales.expansion) when split by deal type. Common pitfall: reporting TCV (total contract value) here when the rest of the dashboard uses ACV — pick one and apply it consistently across closed_won_value, weighted_forecast, and pipeline_value, or the dashboard math stops reconciling. — Sales KPI, I'mBoard-authored (editorial tier).

I'mBoard-authored (editorial tier)

No public third-party standard anchors this KPI yet, so I'mBoard authors and maintains the definition — transparently labeled as editorial tier. See the ontology methodology for the published vs editorial tier system and the back-attribution workstream.

Rogue ID: sales.closed_won_value Type: Currency Domain: Sales

Definition

Total dollar value of all opportunities closed-won during the period — the period's realized bookings from the pipeline motion. Reconciles to (sales.new_business + sales.expansion) when split by deal type. Common pitfall: reporting TCV (total contract value) here when the rest of the dashboard uses ACV — pick one and apply it consistently across closed_won_value, weighted_forecast, and pipeline_value, or the dashboard math stops reconciling.

Formula

Closed-Won Value = Σ (deal_value) across opportunities that transitioned to closed-won in the period. The "deal_value" convention (TCV vs ACV) must match the pipeline-tracking convention for the math to reconcile.

Why it matters

Realized bookings — the period's actual sales output. Sum across periods should reconcile to total new-customer + expansion CARR additions; gaps indicate either revenue-recognition policy or stage-data-quality issues.

How to interpret

Closed-Won Value / Quota gives the period's attainment percentage — > 100% is over-plan, 80–100% is the typical "acceptable" band, < 80% triggers the post-mortem cycle. Read alongside Win Rate to identify whether misses are pipeline-driven (low value but normal win rate) or execution-driven (normal value, depressed win rate).

Calculation policy

How an AI agent should compute this KPI from messy company data. Free-text rules consumed at reasoning time — not a deterministic DSL. The most common ways to get this wrong are listed under Common miscomputations.

Inclusion rules

  • Σ deal_value across opportunities that transitioned to closed-won in the period — the realized bookings from the pipeline motion.
  • Use ONE value convention (TCV or ACV) and apply it consistently with sales.pipeline_value and sales.weighted_forecast.

Exclusion rules

  • Closed-lost value (see sales.closed_lost_value).
  • Recognized or invoiced revenue — closed-won value is bookings (signed), NOT earned revenue (sales.total_revenue) and NOT an annualized run-rate (sales.arr).
  • Re-opened-then-re-won double counts.

Required inputs

  • Closed-won opportunities with deal_value and close date.
  • The value convention (TCV vs ACV) in force.

Data-source priority

  • CRM closed-won report for the period.
  • Finance bookings ledger as a cross-check.

Edge cases

  • TCV-vs-ACV: pick one — reporting TCV here while the rest of the dashboard is ACV breaks reconciliation.
  • Multi-year deals: the convention decides whether the full TCV or the annualized value lands on this line.
  • When split by deal type, closed-won value reconciles to sales.new_business + sales.expansion (the live-ARR subset). Cross-reference those already-hardened ARR-movement lines; do NOT restate their waterfall here.

Validation checks

  • closed_won_value ≥ 0.
  • Sum across periods reconciles to total new-customer + expansion CARR additions; persistent gaps indicate revenue-recognition policy or stage-data-quality issues.
  • closed_won_value / quota = the period attainment percentage.

Common miscomputations

  • Reporting TCV here while using ACV elsewhere — breaks the dashboard math.
  • Conflating closed-won bookings with recognized revenue (sales.total_revenue) or with the ARR run-rate (sales.arr).
  • Double-counting re-opened / re-won deals.
  • Duplicating the ARR-movement waterfall (sales.new_business / sales.expansion) on this line instead of cross-referencing it.
  • sales.closed_won_count
  • sales.weighted_forecast
  • sales.quarterly_forecast
  • sales.win_rate
  • sales.new_business

Source

I'mBoard editorial — authored and maintained by I'mBoard, first published 2026-04-01. No third-party standard is cited for this KPI; when one emerges, the definition is back-attributed and promoted to the published tier (a minor version bump). Read the ontology methodology for the published vs editorial tier system, attribution rules, and dispute process.

Stage relevance

Company stagePriority
Series ACore
Series BCore
Series C+Core
PublicCore

Suggested for stages: Series A, Series B, Series C+, Public.

Default owning functions

  • Sales

Machine-readable

On this page