Deals Won Value
Total dollar value of all opportunities closed-won during the period — the period's realized bookings from the pipeline motion. Reconciles to (sales.new_business + sales.expansion) when split by deal type. Common pitfall: reporting TCV (total contract value) here when the rest of the dashboard uses ACV — pick one and apply it consistently across closed_won_value, weighted_forecast, and pipeline_value, or the dashboard math stops reconciling. — Sales KPI, I'mBoard-authored (editorial tier).
I'mBoard-authored (editorial tier)
No public third-party standard anchors this KPI yet, so I'mBoard authors and maintains the definition — transparently labeled as editorial tier. See the ontology methodology for the published vs editorial tier system and the back-attribution workstream.
Rogue ID: sales.closed_won_value
Type: Currency
Domain: Sales
Definition
Total dollar value of all opportunities closed-won during the period — the period's realized bookings from the pipeline motion. Reconciles to (sales.new_business + sales.expansion) when split by deal type. Common pitfall: reporting TCV (total contract value) here when the rest of the dashboard uses ACV — pick one and apply it consistently across closed_won_value, weighted_forecast, and pipeline_value, or the dashboard math stops reconciling.
Formula
Closed-Won Value = Σ (deal_value) across opportunities that transitioned to closed-won in the period. The "deal_value" convention (TCV vs ACV) must match the pipeline-tracking convention for the math to reconcile.Why it matters
Realized bookings — the period's actual sales output. Sum across periods should reconcile to total new-customer + expansion CARR additions; gaps indicate either revenue-recognition policy or stage-data-quality issues.
How to interpret
Closed-Won Value / Quota gives the period's attainment percentage — > 100% is over-plan, 80–100% is the typical "acceptable" band, < 80% triggers the post-mortem cycle. Read alongside Win Rate to identify whether misses are pipeline-driven (low value but normal win rate) or execution-driven (normal value, depressed win rate).
Related KPIs
sales.closed_won_countsales.weighted_forecastsales.quarterly_forecastsales.win_ratesales.new_business
Source
I'mBoard editorial — authored and maintained by I'mBoard, first published 2026-04-01. No third-party standard is cited for this KPI; when one emerges, the definition is back-attributed and promoted to the published tier (a minor version bump). Read the ontology methodology for the published vs editorial tier system, attribution rules, and dispute process.
Stage relevance
| Company stage | Priority |
|---|---|
| Series A | Core |
| Series B | Core |
| Series C+ | Core |
| Public | Core |
Suggested for stages: Series A, Series B, Series C+, Public.
Default owning functions
- Sales
Machine-readable
- This KPI as JSON:
/api/ontology/sales/closed_won_value.json - All Sales KPIs:
/api/ontology/sales.json - Full catalog:
/api/ontology/index.json
Deals Won
Count of opportunities that reached closed-won status during the period — the volume side of the period's sales output. Paired with closed_won_value gives the period's average won-deal size, a critical mix-shift indicator. Common pitfall: counting opportunity stage transitions rather than discrete deal closes (re-opened deals inflate the count). Boards read the trend over 4+ quarters to detect motion-volume stability — sharp drops while pipeline holds usually mean late-stage conversion has broken. — Sales KPI, I'mBoard-authored (editorial tier).
Competitive Alerts
Narrative read on competitive dynamics affecting the sales motion — material wins / losses to specific competitors, observed pricing or packaging moves in the market, new entrants, M&A in the competitive set. Boards use this surface to bring outside intelligence (their other portfolio companies, advisors) to bear on the competitive picture. Common pitfall: listing competitor names without quantifying how often they show up in deal cycles — a "Competitor X is being aggressive" entry without "we saw them in 8 of 20 active deals last quarter, up from 3 of 18" is too vague to act on. — Sales KPI, I'mBoard-authored (editorial tier).