Deals Won
Count of opportunities that reached closed-won status during the period — the volume side of the period's sales output. Paired with closed_won_value gives the period's average won-deal size, a critical mix-shift indicator. Common pitfall: counting opportunity stage transitions rather than discrete deal closes (re-opened deals inflate the count). Boards read the trend over 4+ quarters to detect motion-volume stability — sharp drops while pipeline holds usually mean late-stage conversion has broken. — Sales KPI, I'mBoard-authored (editorial tier).
I'mBoard-authored (editorial tier)
No public third-party standard anchors this KPI yet, so I'mBoard authors and maintains the definition — transparently labeled as editorial tier. See the ontology methodology for the published vs editorial tier system and the back-attribution workstream.
Rogue ID: sales.closed_won_count
Type: Number
Domain: Sales
Definition
Count of opportunities that reached closed-won status during the period — the volume side of the period's sales output. Paired with closed_won_value gives the period's average won-deal size, a critical mix-shift indicator. Common pitfall: counting opportunity stage transitions rather than discrete deal closes (re-opened deals inflate the count). Boards read the trend over 4+ quarters to detect motion-volume stability — sharp drops while pipeline holds usually mean late-stage conversion has broken.
Formula
Closed-Won Count = Count of distinct opportunities whose stage transitioned to closed-won during the period. Each opportunity counted at most once even if multiple stage transitions occur.Why it matters
The most direct sales-execution volume signal — separates "we sold lots of small things" from "we sold a few big things" when paired with deal-size lines. Inputs win rate and ASP analysis.
How to interpret
Read alongside closed_won_value: rising count + rising value = healthy scale; rising count + falling value = down-market mix shift (often unintentional); falling count + rising value = up-market success or a coverage problem; both falling = execution issue requiring intervention.
Related KPIs
sales.closed_won_valuesales.closed_lost_countsales.win_ratesales.average_deal_sizesales.new_customers_added
Source
I'mBoard editorial — authored and maintained by I'mBoard, first published 2026-04-01. No third-party standard is cited for this KPI; when one emerges, the definition is back-attributed and promoted to the published tier (a minor version bump). Read the ontology methodology for the published vs editorial tier system, attribution rules, and dispute process.
Stage relevance
| Company stage | Priority |
|---|---|
| Series A | Core |
| Series B | Core |
| Series C+ | Core |
| Public | Core |
Suggested for stages: Series A, Series B, Series C+, Public.
Default owning functions
- Sales
Machine-readable
- This KPI as JSON:
/api/ontology/sales/closed_won_count.json - All Sales KPIs:
/api/ontology/sales.json - Full catalog:
/api/ontology/index.json
Deals Lost Value
Total dollar value of opportunities closed-lost during the period — the opportunity-cost view on the pipeline motion. Useful for sizing the "what we missed" gap and prioritizing post-mortem efforts on the highest-value losses. Common pitfall: post-mortems on small lost deals waste time relative to insight; tier the post-mortem cadence by value (e.g. every loss above the 80th-percentile deal size gets a written debrief). Boards expect the largest 2–3 losses to be explained explicitly in commentary. — Sales KPI, I'mBoard-authored (editorial tier).
Deals Won Value
Total dollar value of all opportunities closed-won during the period — the period's realized bookings from the pipeline motion. Reconciles to (sales.new_business + sales.expansion) when split by deal type. Common pitfall: reporting TCV (total contract value) here when the rest of the dashboard uses ACV — pick one and apply it consistently across closed_won_value, weighted_forecast, and pipeline_value, or the dashboard math stops reconciling. — Sales KPI, I'mBoard-authored (editorial tier).