{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.closed_won_count",
    "slug": "closed_won_count",
    "domain": "sales",
    "defaultLabel": "Deals Won",
    "description": "Count of opportunities that reached closed-won status during the period — the volume side of the period's sales output. Paired with closed_won_value gives the period's average won-deal size, a critical mix-shift indicator. Common pitfall: counting opportunity stage transitions rather than discrete deal closes (re-opened deals inflate the count). Boards read the trend over 4+ quarters to detect motion-volume stability — sharp drops while pipeline holds usually mean late-stage conversion has broken.",
    "fieldType": "number",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Closed-Won Count = Count of distinct opportunities whose stage transitioned to closed-won during the period. Each opportunity counted at most once even if multiple stage transitions occur.",
    "whyItMatters": "The most direct sales-execution volume signal — separates \"we sold lots of small things\" from \"we sold a few big things\" when paired with deal-size lines. Inputs win rate and ASP analysis.",
    "interpretationGuidance": "Read alongside closed_won_value: rising count + rising value = healthy scale; rising count + falling value = down-market mix shift (often unintentional); falling count + rising value = up-market success or a coverage problem; both falling = execution issue requiring intervention.",
    "relatedKpiIds": [
      "sales.closed_won_value",
      "sales.closed_lost_count",
      "sales.win_rate",
      "sales.average_deal_size",
      "sales.new_customers_added"
    ],
    "metricBasis": {
      "timeBasis": "period_flow",
      "production": "primary"
    }
  }
}