Gross Margin %
Gross profit as a percentage of total revenue for the period — the headline quality-of-revenue and delivery-efficiency metric. Expressed 0–100. The P&L-statement margin computed from the revenue/COGS split; complements the GTM-level `sales.gross_margin`. — Finance KPI, I'mBoard-authored (editorial tier).
I'mBoard-authored (editorial tier)
No public third-party standard anchors this KPI yet, so I'mBoard authors and maintains the definition — transparently labeled as editorial tier. See the ontology methodology for the published vs editorial tier system and the back-attribution workstream.
Rogue ID: finance.gross_margin_pct
Type: Percentage
Domain: Finance
Definition
Gross profit as a percentage of total revenue for the period — the headline quality-of-revenue and delivery-efficiency metric. Expressed 0–100. The P&L-statement margin computed from the revenue/COGS split; complements the GTM-level sales.gross_margin.
Formula
gross_margin_pct = (gross_profit / total_revenue) × 100.Why it matters
Signals revenue quality and how much each revenue dollar contributes to covering OpEx.
How to interpret
Read the trend and the mix behind it: a services- or usage-heavy period typically lowers blended margin. Benchmark against the company’s own plan; external SaaS benchmarks vary by model (pull a current source rather than assuming a fixed band).
Related KPIs
finance.gross_profitfinance.total_revenuesales.gross_margin
Source
I'mBoard editorial — authored and maintained by I'mBoard, first published 2026-04-01. No third-party standard is cited for this KPI; when one emerges, the definition is back-attributed and promoted to the published tier (a minor version bump). Read the ontology methodology for the published vs editorial tier system, attribution rules, and dispute process.
Stage relevance
| Company stage | Priority |
|---|---|
| Series A | Recommended |
| Series B | Recommended |
| Series C+ | Recommended |
| Public | Recommended |
Suggested for stages: Series A, Series B, Series C+, Public.
Default owning functions
- Finance
Machine-readable
- This KPI as JSON:
/api/ontology/finance/gross_margin_pct.json - All Finance KPIs:
/api/ontology/finance.json - Full catalog:
/api/ontology/index.json
Gross Burn Rate
Average monthly cash outflow before any inflows are netted off — essentially the company's monthly cost base in cash terms. Tracked alongside net burn because net burn alone can mask a structural problem when revenue is masking high cost. The board reads gross burn to understand the absolute cost commitment (mostly payroll, infra, COGS, sales spend) regardless of revenue mix. Common pitfall: founders often optimize the net burn narrative ("we cut burn 30%") via a one-time inflow without addressing the gross-burn cost base — the next quarter without that inflow re-exposes the underlying spend. Always present gross and net side-by-side. — Finance KPI, I'mBoard-authored (editorial tier).
Gross Profit
Total revenue minus total cost of revenue for the period — the profit left to fund operating expenses. The dollar complement to gross margin and the starting point for the operating-result section. — Finance KPI, I'mBoard-authored (editorial tier).