Fundraising KPIs
Round status, investor pipeline, cap table. 5 industry-backed KPIs, each anchored to a third-party standard.
Round status, investor pipeline, cap table
KPIs (5)
| KPI | Rogue ID | Type | Source |
|---|---|---|---|
| Outstanding Convertible Amount | fundraising.convertible_outstanding | Currency | Y Combinator Post-Money SAFE (2018+ standard form) |
| Founder Dilution | fundraising.founder_dilution | Percentage | Carta State of Private Markets Q3 2025 |
| Post-Money Valuation | fundraising.post_money_valuation | Currency | NVCA Model Legal Documents (2024 revision) |
| Pre-Money Valuation | fundraising.pre_money_valuation | Currency | NVCA Model Legal Documents (2024 revision) |
| Total Round Size | fundraising.total_round_size | Currency | NVCA Model Legal Documents (2024 revision) |
Machine-readable
- JSON for this domain:
/api/ontology/fundraising.json - Full catalog:
/api/ontology/index.json
Don't see a KPI you expect?
This page shows the 5 industry-backed KPIs in Fundraising that carry a third-party citation today. More KPIs are authored in the catalog and get back-attributed each release — see methodology and epic #1415 for the back-attribution workstream.
Fetch the cited subset for this domain as JSON:
# Industry-backed KPIs for this domain (snapshot embedded in the docs deploy)
curl https://docs.imboard.ai/api/ontology/fundraising.json | jq '.[].rogueId'Or via MCP: browse_rogue_kpis({ domain: 'fundraising' }).
NPS Score
Net Promoter Score — % of survey respondents who are promoters (score 9–10) minus % detractors (0–6), passives (7–8) excluded. Per the original NPS methodology (Reichheld, Bain & Company, 2003). The score ranges from −100 to +100. The board reads NPS as one read on product-market fit and word-of-mouth potential, not as a precise customer-loyalty measurement — the methodology is well-known for being sensitive to sample bias, response rate, and survey timing. Common pitfall: comparing NPS across companies without normalizing for industry — B2B SaaS NPS distributions sit much higher than consumer-app NPS, and the absolute number means little without a peer cohort. — Customers KPI anchored to Retently NPS Benchmarks 2025.
Outstanding Convertible Amount
Total principal value of SAFEs and convertible notes outstanding that have not yet converted to equity. These convert at the next priced round, typically at a discount or valuation cap (per the standard Y Combinator SAFE templates and the National Venture Capital Association convertible-note model). Common pitfall: a SAFE stack quietly accumulating between rounds can convert into 15–25% dilution at the next priced round, surprising founders who modeled "we only sold 10% in this priced round" math. Boards should always see the fully-diluted cap table including SAFE conversion. — Fundraising KPI anchored to Y Combinator Post-Money SAFE (2018+ standard form).