Operations KPIs
Cross-functional operational metrics. 1 KPI in this domain — 1 anchored to third-party standards.
Cross-functional operational metrics
Industry-backed KPIs (1)
| KPI | Rogue ID | Type | Source |
|---|---|---|---|
| Rule of 40 | operations.rule_of_40 | Percentage | SaaS Metrics Standards Board |
Machine-readable
- JSON for this domain (all 1 KPIs, tier-labeled):
/api/ontology/operations.json - Full catalog:
/api/ontology/index.json - Or via MCP:
browse_rogue_kpis({ domain: 'operations' }).
Total Round Size
Total new capital being raised in the current round across all participants — the lead, follow-on investors, employee/strategic allocations, and any side-letter pieces. This is the figure that goes into the post-money math. Common pitfall: companies sometimes confuse `total_round_size` with `target_raise` — the round size is final and used in valuation math, while the target is what management is aiming for and can move during the raise. Boards should expect a specific breakdown by investor when this number is reported. — Fundraising KPI anchored to NVCA Model Legal Documents (2024 revision).
Rule of 40
Composite SaaS health score that sums the company's revenue growth rate and a profitability proxy (commonly EBITDA margin or free-cash-flow margin) into a single percentage. Originally articulated by Brad Feld in 2015 and codified by the SaaS Metrics Standards Board, the rule frames the growth-vs-profitability tradeoff: a company growing at 60% with a −20% margin scores 40, equal to a company growing at 20% with a +20% margin. The board reads it to sanity-check whether growth is being bought at unhealthy burn or whether margin discipline is constraining growth too far. Common pitfall: which profitability proxy is used materially changes the score (FCF margin is the strictest, EBITDA more flattering, "operating margin" inconsistently defined), so pick one and disclose it next to the number. — Operations KPI anchored to SaaS Metrics Standards Board.