{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.strategic_context",
    "slug": "strategic_context",
    "domain": "sales",
    "defaultLabel": "Sales Strategic Context",
    "description": "Executive-summary narrative for the sales section of the board pack — the CRO/CEO's one-screen synthesis of overall sales performance, market dynamics, and the story behind the quarter's numbers. Categorical state derived from operational reporting — no calculation. Renders via ExecutiveCommentary widget as multi-section tabbed prose with per-section word counts. Common pitfall: writing it as a numbers-recap repeats what the KPI table already shows; the goal is the connective tissue — why the numbers moved, what changed in the market, what the next 90 days look like. Boards read this first when scanning the deck.",
    "fieldType": "text",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Free-text narrative — no calculation. Convention: 3–5 sentences per section across overall performance, market dynamics, and forward outlook. The ExecutiveCommentary widget enforces a soft word-count target per section.",
    "whyItMatters": "Provides the interpretive frame that turns the raw KPI table into a story the board can debate. Without it, board members default to their own (often wrong) interpretation of the numbers.",
    "interpretationGuidance": "A well-written entry calls out one or two surprises and links them to actionable next steps; a poorly-written entry just narrates the KPIs back. If the prose only describes what the numbers show, treat it as missing context — push back during pre-read.",
    "relatedKpiIds": [
      "sales.key_concerns",
      "sales.focus_areas",
      "sales.competitive_alerts",
      "sales.arr",
      "sales.growth_rate_yoy"
    ]
  }
}