{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.new_opps_added_value",
    "slug": "new_opps_added_value",
    "domain": "sales",
    "defaultLabel": "New Opportunities Added",
    "description": "Total dollar value of new opportunities entering the pipeline during the period — the top-of-funnel inflow line in the pipeline flow. The single best read on the marketing-and-SDR engine's output. Common pitfall: counting inflated, un-qualified opportunities (e.g. every demo request) overstates the engine's output; restrict to opportunities that pass a defined qualification stage (typically SQL or higher) before counting. Boards expect this number to track forward quota — a quarter's top-of-funnel should be ~1× the same quarter's quota for a normal sales-cycle business.",
    "fieldType": "currency",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "New Opportunities Added (Value) = Σ deal_value across opportunities that entered the pipeline during the period (using the same qualification-stage floor and value convention as upstream metrics). Excludes deals re-opened from closed-lost (those should be tracked separately to avoid double-counting top-of-funnel).",
    "whyItMatters": "Marketing/SDR output measured in dollars — directly determines whether future periods will have sufficient pipeline coverage. Trending down with stable conversion = future-period miss baked in 1–2 cycles out.",
    "interpretationGuidance": "New opportunities added should run ~1× of the comparable-period quota at steady state (i.e. the period's top-of-funnel feeds roughly the same period's closes via the sales cycle). Sustained sub-quota top-of-funnel for 2+ quarters is the canonical signal to invest in marketing or SDR capacity.",
    "relatedKpiIds": [
      "sales.pipeline_value",
      "sales.opening_pipeline_value",
      "sales.pipeline_deal_count",
      "sales.pipeline_flow",
      "sales.win_rate"
    ],
    "metricBasis": {
      "timeBasis": "period_flow",
      "production": "primary"
    }
  }
}