{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.competitive_alerts",
    "slug": "competitive_alerts",
    "domain": "sales",
    "defaultLabel": "Competitive Alerts",
    "description": "Narrative read on competitive dynamics affecting the sales motion — material wins / losses to specific competitors, observed pricing or packaging moves in the market, new entrants, M&A in the competitive set. Boards use this surface to bring outside intelligence (their other portfolio companies, advisors) to bear on the competitive picture. Common pitfall: listing competitor names without quantifying how often they show up in deal cycles — a \"Competitor X is being aggressive\" entry without \"we saw them in 8 of 20 active deals last quarter, up from 3 of 18\" is too vague to act on.",
    "fieldType": "text",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "recommended",
      "seriesB": "recommended",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Free-text narrative — no calculation. Convention: per-competitor sub-sections covering deal-frequency observed, win/loss split when statistically meaningful, and any observed pricing / packaging moves.",
    "whyItMatters": "Competitive intelligence is the most under-shared information in board packs and the most useful for cross-portfolio learning — boards can validate or refute observations from other companies they sit on.",
    "interpretationGuidance": "Track entries quarter-over-quarter: a competitor whose mention frequency rises consistently is a leading indicator of market positioning erosion. Pair with sales.win_rate trend cut by competitor when possible.",
    "relatedKpiIds": [
      "sales.win_rate",
      "sales.closed_lost_count",
      "sales.closed_lost_value",
      "sales.key_concerns",
      "sales.strategic_context"
    ]
  }
}