{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.closed_lost_count",
    "slug": "closed_lost_count",
    "domain": "sales",
    "defaultLabel": "Deals Lost",
    "description": "Count of opportunities that transitioned to closed-lost during the period — the volume side of pipeline disqualification. The other half of the win rate denominator; without tracking it explicitly you cannot compute or benchmark win rate. Common pitfall: stale \"open\" deals that should be marked lost are left open, inflating pipeline value while suppressing the lost count — a hygiene problem that compounds because next-period coverage looks fine while win rates silently degrade. Every CRM hygiene policy should specify a max-age before deals auto-flag for lost-or-update review.",
    "fieldType": "number",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "recommended",
      "seriesB": "recommended",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Closed-Lost Count = Count of distinct opportunities whose stage transitioned to closed-lost during the period. Excludes \"no decision\" / paused opportunities (which should have a separate stage); excludes disqualified-pre-pipeline opportunities.",
    "whyItMatters": "Denominator input for win rate and direct read on pipeline hygiene. Cluster analysis of loss reasons feeds product / pricing / positioning decisions that boards expect to see referenced in strategic_context.",
    "interpretationGuidance": "Track loss-reason distribution quarter-over-quarter — concentration in \"price\" usually points to packaging; concentration in \"feature gap\" feeds product roadmap; concentration in \"no decision\" usually means lead-qualification is too loose. Pair count with value to spot mix-shift (e.g. losing more small deals while winning the large ones is a different motion problem than the inverse).",
    "relatedKpiIds": [
      "sales.closed_lost_value",
      "sales.closed_won_count",
      "sales.win_rate",
      "sales.competitive_alerts",
      "sales.pipeline_risk_factors"
    ],
    "metricBasis": {
      "timeBasis": "period_flow",
      "production": "primary"
    }
  }
}