{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "sales.average_deal_size",
    "slug": "average_deal_size",
    "domain": "sales",
    "defaultLabel": "Average Deal Size",
    "description": "Mean dollar value across active pipeline opportunities (Pipeline Value / Pipeline Deal Count). Distinct from sales.avg_contract_value (ACV) which measures closed-won deals — average_deal_size is forward-looking pipeline-shape, ACV is realized output. Common pitfall: a few oversized deals materially skew the average — always inspect median_deal_size alongside; a large gap between average and median signals a few mega-deals that drive most of the projected number, which concentrates pipeline risk.",
    "fieldType": "currency",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "recommended",
      "seriesB": "recommended",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Average Deal Size = Pipeline Value / Pipeline Deal Count. Same value convention (TCV or ACV) as the upstream metrics. Always report alongside Median Deal Size for skew detection.",
    "whyItMatters": "Forward-looking signal for ACV mix-shift before it appears in closed-won numbers — pipeline-size trending up usually shows up in closed-won-size 1–2 cycles later. Boards use the lead-time to ask \"is this an intentional up-market move or a mix drift to correct?\"",
    "interpretationGuidance": "Track the spread (average − median) over time: stable, narrow spread = healthy uniform pipeline; widening spread = increasing concentration risk in a few oversized deals (those deals slipping then becomes catastrophic to the period). Average rising faster than median = up-market mix-shift in pipeline.",
    "relatedKpiIds": [
      "sales.median_deal_size",
      "sales.pipeline_value",
      "sales.pipeline_deal_count",
      "sales.avg_contract_value",
      "sales.closed_won_value"
    ],
    "metricBasis": {
      "timeBasis": "point_in_time",
      "production": "computed"
    }
  }
}