{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "product.portfolio_strategy",
    "slug": "portfolio_strategy",
    "domain": "product",
    "defaultLabel": "Product Portfolio Strategy",
    "description": "Narrative overview of the product portfolio — which products are growth engines, which are cash cows, which are innovation bets, and which are candidates for sunset. The CEO/CPO articulation of \"what game each product line is playing.\" Frequently structured along the McKinsey Three Horizons framing or the classic BCG growth-share matrix (stars / cash cows / question marks / dogs — per Bruce Henderson's \"The Product Portfolio\", 1970). Common pitfall: the portfolio narrative does not name horizons, life-cycle stages, or sunset candidates — a portfolio described entirely as \"growth engines\" is not a portfolio strategy, it is a wishlist. Boards should push for explicit classification of every material product.",
    "fieldType": "text",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Product"
    ],
    "stageRelevance": {
      "seriesA": "recommended",
      "seriesB": "recommended",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Narrative — no calculation. Should cover (1) classification of each material product (e.g. Horizon 1/2/3 or BCG matrix quadrant), (2) ARR concentration by product, (3) investment thesis per product, (4) any sunset candidates and timing, (5) cross-product synergies or cannibalization risks.",
    "whyItMatters": "Forces explicit articulation of the multi-product story — boards offer better strategic guidance when they understand which product is being optimized for growth vs cash vs option-value. Reveals whether the company has a portfolio strategy or just a list of products it happens to ship.",
    "interpretationGuidance": "A portfolio narrative that has not evolved across multiple quarterly updates while the market has shifted is a flag — the strategy is either uncontested or unmonitored. A narrative that pivots every update is also a flag — typically signals over-reactivity. Compare against `top_product_arr_concentration` — heavy concentration without an explicit portfolio-diversification thesis is a strategic risk the board should name.",
    "relatedKpiIds": [
      "product.top_product_arr_concentration",
      "product.offensive_roadmap_pct",
      "product.defensive_roadmap_pct",
      "product.key_initiatives_status",
      "sales.arr"
    ]
  }
}