{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "product.offensive_roadmap_pct",
    "slug": "offensive_roadmap_pct",
    "domain": "product",
    "defaultLabel": "Growth & Differentiation %",
    "description": "Percentage of the planned roadmap (typically next 1–2 quarters) allocated to offensive bets — net-new capabilities, market expansion, differentiation moats, new monetization. The \"what proportion of the plan is about winning\" view. Common pitfall: counting \"improvements to existing features\" as offensive when the change is really table-stakes parity work. Boards should expect a McKinsey-style horizon framing (Horizon 1 = core, Horizon 2 = adjacent, Horizon 3 = transformational) or an equivalent classification, and apply it consistently. Per the original McKinsey \"Three Horizons\" framing (Baghai/Coley/White, \"The Alchemy of Growth\", 1999), a healthy portfolio funds all three — over-indexing on any one is a strategic risk.",
    "fieldType": "percentage",
    "unit": "%",
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Product"
    ],
    "stageRelevance": {
      "seriesA": "recommended",
      "seriesB": "recommended",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "offensive_roadmap_pct = (roadmap_capacity_allocated_to_offensive_initiatives / total_roadmap_capacity) × 100, where \"offensive\" includes net-new capabilities, market-expansion work, differentiation features, and new monetization. Complement of `defensive_roadmap_pct` (they should sum to ~100% in a fully-classified roadmap).",
    "whyItMatters": "Encodes the company's strategic posture in one number. Boards use this to check the roadmap against the strategy narrative — a company saying it is \"going on offense\" while showing a 30% offensive roadmap has a story-versus-execution gap worth flagging.",
    "interpretationGuidance": "Industry folk-wisdom, not citation-grade: 50–70% offensive in growth-stage companies pursuing market expansion; 30–50% in companies stabilizing a platform; below 30% in turnaround / harden-the-base modes. Pair with `defensive_roadmap_pct` and `innovation_capacity_pct` — strategic offense requires both intent (this metric) and available bandwidth (innovation capacity). The right number is stage-, market-, and strategy-dependent — the trend and the stated rationale matter more than the absolute level.",
    "relatedKpiIds": [
      "product.defensive_roadmap_pct",
      "product.innovation_capacity_pct",
      "product.portfolio_strategy",
      "product.feature_adoption",
      "product.key_initiatives_status"
    ],
    "metricBasis": {
      "timeBasis": "point_in_time",
      "production": "primary"
    }
  }
}