{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "product.feature_adoption",
    "slug": "feature_adoption",
    "domain": "product",
    "defaultLabel": "Weighted Feature Adoption",
    "description": "Percentage of customers (weighted by ARR) actively using a defined set of strategic features within a measurement window. The \"ARR-weighted\" framing matters: a feature used by 30% of customers covering 70% of ARR is a different signal than 30% of customers covering 5% of ARR. Common pitfall: defining adoption as \"ever used\" rather than \"actively using\" (returning use in the measurement window) — the first metric only goes up and tells the board nothing. Boards should require an active-use definition (e.g. used in 2 of the last 4 weeks) and a per-feature breakdown for the strategic feature set.",
    "fieldType": "percentage",
    "unit": "%",
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Product"
    ],
    "stageRelevance": {
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "recommended",
      "public": "recommended"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "benchmark": {
      "p25": 40,
      "median": 60,
      "p75": 75,
      "unit": "%",
      "sourceName": "imboard Editorial",
      "sourceYear": "2026",
      "higherIsBetter": true
    },
    "formula": "weighted_feature_adoption_pct = Σ (customer_arr × is_actively_using_feature) / Σ (customer_arr) × 100, where \"actively using\" is defined explicitly (e.g. ≥2 sessions in the last 4 weeks, or domain-appropriate usage threshold). Weight by ARR — not by customer count — to surface the strategic-account signal.",
    "whyItMatters": "Leading indicator of product-market fit for new capabilities. Adoption that does not reach a critical mass of ARR-weighted customers within 2–3 quarters is the strongest signal that the feature is either mis-targeted, mis-priced, or hidden in the UX. Drives roadmap continue-vs-cut decisions.",
    "interpretationGuidance": "Industry folk-wisdom, not citation-grade: for a strategic feature, 30–50% ARR-weighted adoption within 6 months is healthy; below 20% after 6 months usually warrants a retrospective. The product-management literature (Marty Cagan, \"INSPIRED\"; Pendo / Amplitude product-analytics playbooks) consistently emphasizes the active-use definition over cumulative reach, but does not publish citation-grade numeric ranges by company stage. Always pair this with `quality_churn_pct` — high adoption that coincides with rising quality-churn means the feature is shipping pain alongside use.",
    "relatedKpiIds": [
      "product.quality_churn_pct",
      "product.offensive_roadmap_pct",
      "product.portfolio_strategy",
      "sales.arr",
      "customers.net_revenue_retention"
    ],
    "metricBasis": {
      "timeBasis": "point_in_time",
      "production": "computed"
    }
  }
}