{
  "version": "1.16.0",
  "releasedAt": "2026-09-07",
  "kpi": {
    "rogueId": "finance.np_fundraising_expense",
    "slug": "np_fundraising_expense",
    "domain": "finance",
    "defaultLabel": "Fundraising",
    "description": "Expense of raising contributed support in the period — development staff, donor communications, event production labour, grant writing and prospect research. The third FASB functional class. Direct benefit costs of a special event are NOT here; they net against the event revenue line.",
    "fieldType": "currency",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "preSeed",
      "seed",
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Finance",
      "Development"
    ],
    "stageRelevance": {
      "preSeed": "core",
      "seed": "core",
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "published",
      "sourceName": "FASB ASU 2016-14, Presentation of Financial Statements of Not-for-Profit Entities",
      "sourceUrl": "https://www.fasb.org/projects/completed-projects",
      "sectionRef": "ASC 958-720 (functional expense classification)",
      "publicationDate": "2016-08-01",
      "attributionNotice": null,
      "authorityLevel": "recognized-standard"
    },
    "formula": "Expenses allocated to fundraising activity for the period, excluding the direct benefit costs netted against special-event revenue.",
    "whyItMatters": "The investment side of the contributed-revenue equation — read on its own it looks like overhead, read against what it raised it is a return.",
    "interpretationGuidance": "Pair with `finance.np_cost_to_raise_a_dollar`; cutting fundraising expense reliably improves the programme ratio and reliably shrinks the organisation.",
    "relatedKpiIds": [
      "finance.np_total_functional_expenses",
      "finance.np_cost_to_raise_a_dollar",
      "finance.np_individual_contributions"
    ],
    "metricBasis": {
      "timeBasis": "period_flow",
      "production": "primary"
    }
  }
}