{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "customers.prior_quarter_total_customers",
    "slug": "prior_quarter_total_customers",
    "domain": "customers",
    "defaultLabel": "Prior-Quarter Total Customers",
    "description": "The total active customer-logo count at the END of the prior reporting period — the opening balance for the current period's logo bridge. The board reads this so the bespoke customers card can show beginning vs. ending logos and the net change without having to re-derive the opening balance from `total_customers − new + churned`. Common pitfall: silently re-stating the prior total after a definitional change to \"customer\" — hold the counting unit constant or footnote the restatement.",
    "fieldType": "number",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "preSeed",
      "seed",
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "preSeed": "core",
      "seed": "core",
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Active paying customer logos at the prior period close. Serves as the opening balance: prior_quarter_total_customers + new_customers_added − customers_churned = total_customers.",
    "whyItMatters": "Gives the board the explicit beginning-of-period logo balance so the logo bridge reconciles without inference.",
    "interpretationGuidance": "When this plus net change does not equal `customers.total_customers`, a definitional change or mid-period restatement happened — surface it rather than absorbing it silently.",
    "relatedKpiIds": [
      "customers.total_customers",
      "customers.new_customers_added",
      "customers.customers_churned"
    ],
    "metricBasis": {
      "timeBasis": "point_in_time",
      "production": "primary"
    }
  }
}