{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "customers.prior_quarter_grr",
    "slug": "prior_quarter_grr",
    "domain": "customers",
    "defaultLabel": "Prior-Quarter GRR",
    "description": "Gross Revenue Retention reported in the PRIOR period — the comparison anchor for the current `customers.gross_revenue_retention`. The board reads the two together to render the GRR trend on the bespoke customers retention grid. Per the SMSB GRR definition (excludes expansion, capped at 100%), both periods must use the same cohort basis for the delta to mean anything. Common pitfall: reading a GRR trend without the matching NRR trend — the gap between them is the expansion signal.",
    "fieldType": "percentage",
    "unit": "%",
    "maturity": "general",
    "suggestedForStages": [
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Finance",
      "Sales"
    ],
    "stageRelevance": {
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "GRR from the prior period, on the same SMSB closed-start cohort basis as the current `customers.gross_revenue_retention`. grrTrend = gross_revenue_retention − prior_quarter_grr (in points).",
    "whyItMatters": "A declining GRR is the truest early churn signal — it cannot be masked by expansion the way NRR can.",
    "interpretationGuidance": "Persistent GRR decline with flat NRR is a product/onboarding problem hidden by upsell. Pair with `customers.prior_quarter_nrr` to read the expansion gap.",
    "relatedKpiIds": [
      "customers.gross_revenue_retention",
      "customers.prior_quarter_nrr",
      "customers.net_revenue_retention"
    ],
    "metricBasis": {
      "timeBasis": "point_in_time",
      "production": "primary"
    }
  }
}