{
  "version": "1.3.0",
  "releasedAt": "2026-05-20",
  "kpi": {
    "rogueId": "customers.new_customers_added",
    "slug": "new_customers_added",
    "domain": "customers",
    "defaultLabel": "New Customers Added",
    "description": "Count of net-new customer logos acquired during the period (excludes expansion of existing accounts and re-activated churned logos unless they signed a fresh contract). The board reads this alongside `customers.customers_churned` to derive the net logo change and alongside `customers.prior_quarter_total_customers` to reconcile the logo bridge (prior total + new − churned = current total). Common pitfall: counting signed-but-not-yet-live logos here while counting them as live in `customers.total_customers` — keep the activation cut-off consistent across both.",
    "fieldType": "number",
    "unit": null,
    "maturity": "general",
    "suggestedForStages": [
      "preSeed",
      "seed",
      "seriesA",
      "seriesB",
      "seriesC",
      "public"
    ],
    "defaultOwningFunctions": [
      "Sales"
    ],
    "stageRelevance": {
      "preSeed": "core",
      "seed": "core",
      "seriesA": "core",
      "seriesB": "core",
      "seriesC": "core",
      "public": "core"
    },
    "definitionSource": {
      "tier": "editorial",
      "sourceName": "imboard Editorial",
      "sourceUrl": null,
      "sectionRef": null,
      "publicationDate": "2026-04-01",
      "attributionNotice": null
    },
    "formula": "Count of customer logos that signed their first paid contract in the period. Excludes expansion/upsell on existing logos. Net logo change = new_customers_added − customers_churned.",
    "whyItMatters": "The acquisition half of the logo bridge — pairs with churn to show whether the customer base is growing by count, independent of ARR mix.",
    "interpretationGuidance": "Read with `customers.customers_churned` and `customers.prior_quarter_total_customers` to reconcile the logo bridge. Absolute counts are stage- and ACV-specific (industry folk-wisdom, not citation-grade) — compare to the company's own trailing trend.",
    "relatedKpiIds": [
      "customers.total_customers",
      "customers.customers_churned",
      "customers.prior_quarter_total_customers",
      "customers.avg_contract_value"
    ],
    "metricBasis": {
      "timeBasis": "period_flow",
      "production": "primary"
    }
  }
}